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I’ve heard it said so many times that it’s the little things in life that count the most.  I have also found this to be true with customer service.  During a recent visit to Southaven, a customer mentioned to Sonia that she was having issues with her iphone.  Sonia asked her if she had visited the Apple store and the customer said that she did not know where one was in the area.  Sonia told here where she thought it was and looked up the phone number for her.  I could tell by the expression on the customer’s face that she was so appreciative of the help as getting her phone fixed was very important to her.  Although this was a “little” gesture, it reminded me that the little things do count the most and can be the very thing a customer will remember.  I guarantee you that the next time this customer needs one of the services we offer, our store will be the first place she visits.  Good job Sonia! Michelle, I hope your vacation was fun.  I am sure you know that the office was in good hands while you were gone.  The audit was perfect – Keep up the good work ladies!

Never neglect the little things. Never skimp on that extra effort, that additional few minutes, that word of praise or thanks, that delivery of the very best that you can do.

Rachel