This morning I wanted to spend a little time bragging on the ladies at Approved Auto Sales. Only a few days into the month, the Approved Auto team is off to a record start for any month in their history. Their sales have been so good this month that we have been scrambling to make sure we can keep adequate inventory on the lots as we enter the busiest few weeks of the year.
If you spend much time at all at our car lot you would easily understand a large part of what makes our car business successful. The relationships that the ladies have built with their customers are evident in the smiling faces lined up each Friday waiting, not only to make a payment, but to be able to spend a few minutes with the staff at Approved. Grab a chair in our Approved Auto office on a Friday and you can learn a lot as the customers enjoy sharing life’s up and downs with the employees they have come to know and trust.
Another larger key to our success is that this relationship is mutual between our Approved employees and their customers. The ladies really do take an interest in their customers and enjoy seeing them succeed in all aspects of life.
To be successful in business I am a firm believer that you have to like your customer. Come to think of it, I can’t think of any business book I have ever read about a wildly successful entrepreneur who just absolutely hated their customer.
Thanks to all of you who treat your customers with the respect and care they deserve. — Luke
“The golden rule for every business man is this: Put yourself in your customer’s place.” Orison Marden