We sell dreams, we sell hope, we sell results…. people are not just buying our products, they are buying the results of our products. Are you cashing a check or offering a convienence? Are you doing a cash advance or solving solution to a problem? Are you issuing a title loan or a means for a family vacation? Our employees are our brand advocates because you are involved emotionally in delivering our services to the customer. Our customers are also selling our brand, either postively or negativly. They are not waiting for our ad, they are hearing about us constantly. Word of mouth happens quickly, by the minute.